"Schlock": A definition

Schlock -- a yiddish term meaning crap devoid of soul.

Spirit -- a aesthetical sense, as the animating principle of the mind, imaginative and entirely opposed to the spirit of imitation. (Immanuel Kant)

Creativity -- natural gift or talent which gives rise to the original and beautiful. (Kant)

"A poem cold be elegant and neat but without a greter depth; a conversation might be entertaining but lack soul; a man could be handsome but not contain this soulful animation..." (Brehony)

"Creativity is a ntural manifestation of life and its origins are in the unconscious." (E.W. Sinnot)

"Creativity is a critical aspect of every self-actualized personality" (Maslow) Maslow also observed that, "all creative acts were not in the domain of certain kinds of professionals, but as with potential, was within every individual and that creativity reflected itself in everyday, mundane activities. ...a first rate soup is more creative than a second-rate painting and that generally, cooking or parenthood or making a home could be creative while poetry need not be; it could be uncreative."

"Creativity is nothing less than the 'process of making or bringing into being the way we express our being.' (Rollo May)

The English words create and creative come from the Latin creare, meaning "to cause to grow; to bring forth, create or produce."

Creativity is more than an occasional good idea. It is an attitude toward life, a way of expressing inner reality by bringing it into our outer world. It incorporates innovation, new perspectives, passion, humor, playfulness, joy and inspiration. Living a fluid creative life enriches the texture of existence, brings sensation to a new level of experience and allows for a new understanding of our connection to the great Mystery. (Brehony)